Vice President, Executive Committee
Senior Vice President, Managing Director, APAC & Hawaii
Jeff Bernier is Regional Senior Vice President, Managing Director – APAC & Hawaii for Hilton Grand Vacations (HGV). In this role, Mr. Bernier is responsible for leading sales and marketing strategies and initiatives to drive revenue growth in Hawaii and the Asia-Pacific Region. He also drives the long-term strategic vision for the regions, creating opportunities to expand HGV’s footprint and improve Owner offerings and services.
Prior to joining HGV in 2015, Mr. Bernier served as Managing Director of Asia-Pacific Region at Delta Air Lines, where he was responsible for increasing sales revenue and growing the company’s visibility. For more than two decades, Mr. Bernier has lived in Japan and held progressive roles at Northwest Airlines in IT, Revenue Management, Sales, Trade Relations and Industry Affairs. Prior to Delta’s merger of Northwest Airlines, his role was President, Japan.
Mr. Bernier’s more than 20 years of experience in the Asia-Pacific Region’s travel industry is an asset as HGV continues to strategically develop new markets in the region. Under his leadership, HGV has received a Gold Stevie® Award in the 18th annual International Business Awards® for its work in the APAC region, as well as being recognized with two prestigious awards from the American Resort Development Association, including sales team of the year and marketing team of the year.
Mr. Bernier speaks Japanese and holds a bachelor’s degree in economics from Saint Olaf College where he graduated cum laude. He also serves on the Executive Committee as Vice President of Asia Pacific Resort Development Organization.